A good gift is not just opened.
It becomes part of the room.
Some gifts get attention for ten minutes, then disappear into a box with everything else. The better ones become familiar. They get used, noticed, and returned to again because they feel connected to the child.
That is why personalized toy gifts for kids work so well when they are also practical. A child's name can make a toy feel special, but usefulness is what keeps it in daily life.